Plush, Doset is a quintessential English Hamlet, situated 2.5 hours from London (train & car), within the North Dorset Downs Area of Outstanding Natural Beauty.
The hamlets thatched Pub dates back to 1785 but the area has been home to a 3,000 year old Nettlecombe Tout Hill Fort (1,200-600 BC), a resting place for medieval drovers using the nearby crossing of Dorsetshire Gap and the largest chalk giant in Cerne Abbas (55 metres tall).
Technology has pushed us away from what it means to be human.
Currently have two cabins in Dorset’s Area of Outstanding Natural Beauty with only 5* reviews so far:
"We had such a fantastic stay!! A few days away from London, completely offline was just what we needed. This was definitely one of the most unique but best experiences. The cabin completely exceeded expectations, there’s everything you need to keep your mind busy without the need to use social media!"
"I was looking for grand views. And man do these windows do that. They made me feel like I was immersed in stunning landscapes, and any time my mind wandered, I was transported to the hills and the sky."
"This little box on the hillside is just a gem. I would, without a doubt, return. The silence. For most of my three days here, there has been complete and total silence. So much so that I am now used to just the wind, the sound of the eagles, the roar of the fire. It is phenomenally tranquil, and that solitude allows for an absence of distractions that creates immense stillness."
Our target audience is a hugely discerning and largely untapped market: mindful millennials (25-35).
Research and user focus groups showed us that these millennials are eager to explore the world, have time and freedom to do so and really value wellness and eco-tourism.
Highly fragmented glamping market with very few brands:
We are looking to raise £200,000 of equity for 15% of the company to build 9 cabins. Then would look to use the £16,000 EBITDA from cabins (given 1.25 payback period on £20K cost) and raise debt the following years to build 117 cabins in 5 years:- £11,750,000 valuation, 8.82 equity multiple on capital.
The majority of funds will be secured against building three more cabins and sorting out the site to get their 15% return on investment. 10% will go to marketing Shuffle Life.
To request full investor deck contact firstname.lastname@example.org.